Description

Look cheap → stay cheap. “Luxury Rebrand & Premium Pricing Protocol” is the complete visual, messaging, and pricing transformation that took ordinary high-street salons to €500K–€3M luxury destinations. New name (optional), photography style, website copy, interior mood board, and the exact 90-day rollout that raises prices 80–250 % while doubling bookings.

Format:

• Video Masterclasses: Brand archetypes, pricing courage, rollout timeline

• Live Rebrand Sprints: Transform your spa in 30 days together

• Inspirational Audio Clips: Owners on “the rebrand that added €1.4M in Year 1”

Duration: 9 Weeks – 5 sessions/week (45–75 min)

What You’ll Learn:

• Reposition from “local salon” to “destination spa” overnight

• Raise prices 2–3× and have clients thank you

• Attract €300–€800 spenders instead of €49 hunters

• Look and feel like the luxury brand you always wanted

Target Audience:

Spas that feel stuck in the middle